This is 2021 and every entrepreneur knows that Search Engine Optimization (SEO) is extremely important for any type of business.
With the changing times, the trends for SEO are also changing. It is important that you follow specific tips for SEO if you are looking for any type of growth in your business.
Is SEO Relevant?
Whether you have a blog or a brick-and-mortar business, getting more customers is only done online. This means, SEO is important.
More than half of the traffic to your website is from the organic search results. This percentage seems to be rising with the passing of time.
SEO Trends in 2021
1. AI (Artificial Intelligence) to Play a Greater Role
AI has changed the way the individual interacts with content online. The algorithm of Google has been unveiled and is important for ranking for SERP’s (Search Engine Results Pages). The primary determinant for optimizing SEO is the signal of a user’s experience.
This includes factors like time that is spent on a page to rate of click-through. It is important to engage readers by captivating them with content that is useful and well-organized.
2. Search Queries impacted by Voice Search
As known the technology of voice search has come long way due to Alexa, Siri, and Google Assistant.
It is important to optimize for voice search, for which you need to identify phrases that are long, choose keywords that are used by the masses every day. Voice search are better with longer phrases that sound natural.
3. Search Ranking Impacted by Mobile-Friendliness
Studies have proved that by 2025, almost 75% of the internet users, will access this via their mobile device. You need to ensure that your website is mobile friendly and Google can crawl the URL. You need to be aware the Googlebot will not load content that requires interactions like swiping or clicking.
4. Using the Principal of EAT
For success in ranking, the quality of the content is important. What does Google mean by ‘quality’? You need to refer to the principal of EAT, that is ‘expertise, authoritativeness, and trustworthiness’. These are the factors that are used for determining if the content can be considered of ‘quality’. This factor is all the more relevant in YMYL (your money, your life) niche. This includes finance and healthcare.
5. Content in the Long-form
According to a report, content that is 3,000 words or more get traffic that is three times more. This content is also shared more than the normal short content. For search rankings on the higher side, ensure you pay more attention to this long form content.
SEO is now getting more complex. With the trends present these days, you need to think and plan everything, from video SEO to voice control. There is a constant change in the metrics. This means you have to put in all your efforts to stay on the top of the rankings.